Social networking is revolutionising the B2B marketing landscape. According to this Social media infographic commissioned by B2B Marketing Magazine, 91% of marketers say they use social media as a content marketing tool.
Yet many marketers don’t have a formalised, plan for their social media activities with 61% describing their strategy as ad-hoc.
Despite this lack of strategy, many organisations are increasing their social media budgets this year which means that the number of marketers who adequately measure ROI from social media will have to improve from the 10% who do it currently.
But where do you start?
Social Media for B2B Marketers
Join target360’s marketing manager Michael Flannigan in this presentation as he discusses how to:
- structure your social media strategy
- utilise the top 3 social media channels
- measure and report on ROI
- nurture leads from social media