10 Must Haves For Digital Acquisition
Presenter: Marina Lumley, Social and Digital Marketing Lecturer
Duration: 30 minutes
Long gone are the days when you can push marketing messages out to prospects and they pick up the phone to buy.
Websites are a hygiene factor, not the holy grail and a website rarely does the job of turning a curious individual into an engaged and enthused would-be-purchase by itself.
- Join Social and Digital Marketing Lecturer, Marina Lumley, as she presents a 10 step acquisition plan that:
- Acquires the attention of a prospect cost effectively – and keeps them!
- Persuades them to interact.
- Nurtures them and allows engagement with your brand.
- Builds trust and encourages them share their experience with others.
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