B2B Marketing in a Digital World

the target360 marketing automation blog

To Tweet or not to Tweet


You don’t need to be a digital whizz kid to get involved in social media, it’s one of the easiest ways to communicate with partners, customers and competitors, plus you can join the digital debate instantly. We’ve noticed many companies ‘umming’ and ‘ahhhing’ over whether to tweet or not to tweet…..but ultimately, businesses are groups of inherently social people.

One great way to grab the attention of your target audience is to get a few good recommendations. How many times have you tried a new restaurant on the good advice of a friend? All you need is a few Facebook likes , a couple of LinkedIn recommendation, a few twitter followers to get you started.

Encourage your customers to give feedback and contribute to your digital content…….a great way of doing this is ‘quote’ tweets, Facebook pages and discussions. The aim iscto get into your customers social space, build trust, credibility and add value to their conversations as well as solve their problems. If you can, position yourself as a thought leader in your industry.

A sale is no longer ‘closed’ at the point of purchase – the digital social space has added a whole new dimension to customer service and a sale will stay openly active until that customer leaves your organisation. If you’re in the early stages of your campaign, reward customer testimonials and keep nurturing to ensure you’re getting the most from your sale.

Learn from others in the office and get involved!

Our free commissioned whitepaper; 10 must haves for digital marketing, by CIM lecturer and Marketing Consultant Marina Lumley details these fundamentals.

For more essential educational information, applicable to any business size, view the relevant section or download in its entirety here, its free.

Posted in: Content Marketing, Digital Marketing, Social Media

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