The ability to investigate anonymously on the internet has changed the way most businesses seek new suppliers. The principles of brand awareness, recommendation and credibility remain but people now vet you anonymously and get enough understanding to only pursue ‘real’ conversations with those who have persuaded them it’s worth their time. A great website is a good start point but it’s the equivalent of a nice brochure with no salesperson when you’re not backing it up with relevant and helpful content.
Posts Tagged 'Content'
Intensifying your digital marketing efforts has a proven ROI. 98% of marketers believe viral marketing to have a 37% increase on revenue performance and by focusing media on a CTA’s, traffic is directed correctly, making it easier to convert them from leads to opportunities.
But it’s not as effortless as it looks.