target360

B2B Marketing in a Digital World

the target360 marketing automation blog

Posts Tagged 'Content'

Committing to Content

The ability to investigate anonymously on the internet has changed the way most businesses seek new suppliers. The principles of brand awareness, recommendation and credibility remain but people now vet you anonymously and get enough understanding to only pursue ‘real’ conversations with those who have persuaded them it’s worth their time. A great website is a good start point but it’s the equivalent of a nice brochure with no salesperson when you’re not backing it up with relevant and helpful content.

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Posted in: Content Marketing, Digital Marketing, Lead Generation

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Is that click a keeper?

 

You want traffic to your website so you plan your strategy around the right keywords and you get the clicks. Every click costs you money. Wasting that click means wasting your budget. So, how can you make sure that you get the right sort of clicks and maximise them?

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Posted in: Content Marketing, Digital Marketing, Lead Generation, Lead Nurturing, Lead Qualification, PPC, Social Media, TFMA

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B2B Digital Marketing Plans: Strategy v Spontaneity

Intensifying your digital marketing efforts has a proven ROI. 98% of marketers believe viral marketing to have a 37% increase on revenue performance and by focusing media on a CTA’s, traffic is directed correctly, making it easier to convert them from leads to opportunities.

But it’s not as effortless as it looks.

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Posted in: Content Marketing, Slideshare

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