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B2B Marketing in a Digital World

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Archive for 'Slideshare'

B2B Marketing Challenges – Survey Results

The buying cycle has changed. The internet, digital environment, multichannel  and multiplatform browsing have made sure of this.

How can businesses ensure their time is spent effectively? How can time be made elastic? And how can managers ensure that each individual is contributing value?

The real underlying question is, how can the efficiency of marketing and sales be measured?

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Posted in: Digital Marketing, Slideshare

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B2B Digital Marketing Plans: Strategy v Spontaneity

Intensifying your digital marketing efforts has a proven ROI. 98% of marketers believe viral marketing to have a 37% increase on revenue performance and by focusing media on a CTA’s, traffic is directed correctly, making it easier to convert them from leads to opportunities.

But it’s not as effortless as it looks.

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Posted in: Content Marketing, Slideshare

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