Congratulations to Tim Gibbon, co-founder and editor of Social Media Portal who won our prize draw for £150 Amazon vouchers.
The survey has now closed and the findings will be published shortly.
Key highlights include:
- Lack of time and using time efficiently is the greatest challenge facing B2B marketers
- 8 of 10 marketers agree that the effect of their work on the sales journey could be improved
- 71% of respondents have said that they could make better use of content marketing to nurture prospects
- ½ of those interviewed said that marketing automation could improve effectiveness