B2B Marketing in a Digital World

the target360 marketing automation blog

Archive for 'Research'

B2B Marketing Survey Prize Draw

Tim Gibbon, Social Media PortalCongratulations to Tim Gibbon, co-founder and editor of Social Media Portal who won our prize draw for £150 Amazon vouchers.

The survey has now closed and the findings will be published shortly.

Key highlights include:

  • Lack of time and using time efficiently is the greatest challenge facing B2B marketers
  • 8 of 10 marketers agree that the effect of their work on the sales journey could be improved
  • 71% of respondents have said that they could make better use of content marketing to nurture prospects
  • ½  of those interviewed said that marketing automation could improve effectiveness


Posted in: Research

Leave a Comment (0) →