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B2B Marketing in a Digital World

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Archive for 'Marketing Automation'

Automating marketing

automating marketingMany companies are now enjoying the benefits of integrating automated marketing software in to their CRM (customer relationship management) systems.

And no wonder! Once in place, this software will become an invaluable member of your marketing team – identifying opportunities quickly and succinctly; providing reports; and managing and automating work processes; plus many other activities – all of which will really boost your online marketing efforts. (more…)

Posted in: Digital Marketing, Lead Nurturing, Marketing Automation

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Marketing Automation – 6 Ways It Will Improve Your Business

Marketing AutomationBuyers have evolved.

They search for solutions to their challenges online. They educate themselves in your offering before they pick up the phone – and that’s if you making the shopping list that they have been writing during that research phase.

So you need to make sure that your digital resources can answer their challenge; that you have online credibility and; that your customers, partners and peers are all saying positive things about you.

But marketing and sales has evolved too, in the form of marketing automation.

Deciding to invest in Marketing Automation has the potential to be the single most important decision your business has made since they built their first website. Here are 6 reasons that highlight why your business needs to invest in marketing automation now. (more…)

Posted in: Marketing Automation

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Set and Forget Marketing Automation: 6 Steps to a happier holiday

Summer holidays should be a time of relaxation and recreation. However, whilst you are on holiday, your targets and KPIs won’t change, sales people still need leads and your MD still expects traffic into the website.

This means that just before you finish up you are stressed; whilst you are away your mind might wander back to the office and; you might be tempted to look at your emails from time to time. (more…)

Posted in: Content Marketing, Email Marketing, Lead Generation, Marketing Automation

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CRM and Marketing Automation: A Marriage Made In Heaven

Marketing Automation and CRMAnalysts predict that within the next few years, Marketing Departments will have a larger IT budget than the IT department, which can be attributed to the growing importance of CRM and Marketing Automation systems.

At target360, we are already working on how to make budgets go further and we think we’ve cracked it. We do this by providing all of the tools a marketer uses day to day in one solution. It makes the tracking and reporting of return on investment easier because information is centralised within Microsoft Dynamics CRM.

In the infographic below, we’ve illustrated just how much you could save by consolidating your CRM, email marketing, web analytics, anonymous IP identification and webform to lead capture into one single system. (more…)

Posted in: CRM, Infographic, Marketing Automation

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Infographic: The Integrated Marketing Automation and CRM Cookbook

Integrated Marketing Automation Gingerbread manMarketing Automation is revolutionising B2B marketing by enabling marketers to more easily plan, execute and measure their digital marketing and lead generation activities. Many marketing automation solutions like target360 offer email marketing, web analytics, social media and digital campaign tracking, lead scoring and marketing dashboards within the one package.

However, not all marketing automation solutions are utilised in the way target360 is by our users – that is, closing the circle through seamless integration with a sales CRM system.

Creating leads is a bit like baking Gingerbread men and how that lead is managed and presented to sales can vary depending on the tools you use to process it. It’s a bit like comparing a nice, freshly baked gingerbread man to one that’s been lying on the shelf in the supermarket for a couple of days…

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Posted in: CRM, Infographic, Marketing Automation

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