B2B Marketing in a Digital World

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Archive for 'Lead Qualification'

Benefits of Customer Relationship Management

Benefits of Customer Relationship ManagementCRM (Customer Relationship Management) systems offer clever, time-saving functions that can provide businesses with a number of invaluable benefits. Here we take a look at the main three:


Data management can be effectively handled by a CRM system, allowing you to:

  • analyse;
  • cleanse;
  • track;
  • report;
  • streamline; and
  • share – all effortlessly. (more…)

Posted in: CRM, Digital Marketing, Lead Qualification

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Top quality leads – the diamonds that enable a great sales and marketing engagement.


Marketing and sales collaboration……an ethos widely sought, but rarely achieved and often attributed to the lack of consensus surrounding lead qualification and lead quality.

So how can marketing be assured that the leads they pass to sales are the right prospects, at the right stage in the buying cycle?


Posted in: Lead Qualification, Webinar

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How to Sharpen Your Marketing Sword – Guest Blogger, Marina Lumley

Welcome to the 3rd post in this short series on Marketing Automation where I am discussing a number of the major challenges for sales and marketing in businesses today.

I spent 14 years working in integrated agencies and had to ask my self quite often – how effective I was being. It’s tough because marketing is such a subjective area to start with. There is such a huge amount of human interaction involved. I’ve covered previously how we as marketers need to think about “Time” – how much time we spend on what.


Posted in: Digital Marketing, Lead Nurturing, Lead Qualification, Marketing Automation

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Is that click a keeper?


You want traffic to your website so you plan your strategy around the right keywords and you get the clicks. Every click costs you money. Wasting that click means wasting your budget. So, how can you make sure that you get the right sort of clicks and maximise them?


Posted in: Content Marketing, Digital Marketing, Lead Generation, Lead Nurturing, Lead Qualification, PPC, Social Media, TFMA

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