Many companies are now enjoying the benefits of integrating automated marketing software in to their CRM (customer relationship management) systems.
And no wonder! Once in place, this software will become an invaluable member of your marketing team – identifying opportunities quickly and succinctly; providing reports; and managing and automating work processes; plus many other activities – all of which will really boost your online marketing efforts. (more…)
Welcome to the 3rd post in this short series on Marketing Automation where I am discussing a number of the major challenges for sales and marketing in businesses today.
I spent 14 years working in integrated agencies and had to ask my self quite often – how effective I was being. It’s tough because marketing is such a subjective area to start with. There is such a huge amount of human interaction involved. I’ve covered previously how we as marketers need to think about “Time” – how much time we spend on what.
This is the second post in this series on Marketing Automation, resulting from the B2B Marketing event last week that we sponsored. And once again, thanks for those who came along. Our independent speaker, Marina Lumley, gives some after thoughts on engaging customers and how businesses can deliver on their potential in a new and challenging environment.
91% of companies surveyed by E-consultancy this year now use content to market their products, with 93% considering content marketing more important to their organisation in 2013 than ever… but, only 38% of in-house marketers have a defined content marketing strategy.
View our on-demand Content Marketing Webinar for a 7 step guide to building a realistic and successful content marketing strategy. This presentation provides you with tips and tools to supercharge your marketing and sales.
Why do you need a content marketing strategy?