B2B Marketing in a Digital World

the target360 marketing automation blog

Archive for 'Lead Nurturing'

Automating marketing

automating marketingMany companies are now enjoying the benefits of integrating automated marketing software in to their CRM (customer relationship management) systems.

And no wonder! Once in place, this software will become an invaluable member of your marketing team – identifying opportunities quickly and succinctly; providing reports; and managing and automating work processes; plus many other activities – all of which will really boost your online marketing efforts. (more…)

Posted in: Digital Marketing, Lead Nurturing, Marketing Automation

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How to Sharpen Your Marketing Sword – Guest Blogger, Marina Lumley

Welcome to the 3rd post in this short series on Marketing Automation where I am discussing a number of the major challenges for sales and marketing in businesses today.

I spent 14 years working in integrated agencies and had to ask my self quite often – how effective I was being. It’s tough because marketing is such a subjective area to start with. There is such a huge amount of human interaction involved. I’ve covered previously how we as marketers need to think about “Time” – how much time we spend on what.


Posted in: Digital Marketing, Lead Nurturing, Lead Qualification, Marketing Automation

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Engage and Deliver with Marketing Automation – Guest Blogger Marina


This is the second post in this series on Marketing Automation, resulting from the B2B Marketing event last week that we sponsored. And once again, thanks for those who came along. Our independent speaker, Marina Lumley, gives some after thoughts on engaging customers and how businesses can deliver on their potential in a new and challenging environment.


Posted in: Lead Nurturing, Marketing Automation

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Measuring Your Content Marketing Success

91% of companies surveyed by E-consultancy this year now use content to market their products, with 93% considering content marketing more important to their organisation in 2013 than ever… but, only 38% of in-house marketers have a defined content marketing strategy.

View our on-demand Content Marketing Webinar for a 7 step guide to building a realistic and successful content marketing strategy. This presentation provides you with tips and tools to supercharge your marketing and sales.

Why do you need a content marketing strategy?


Posted in: Content Marketing, Lead Nurturing, Webinar

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Is that click a keeper?


You want traffic to your website so you plan your strategy around the right keywords and you get the clicks. Every click costs you money. Wasting that click means wasting your budget. So, how can you make sure that you get the right sort of clicks and maximise them?


Posted in: Content Marketing, Digital Marketing, Lead Generation, Lead Nurturing, Lead Qualification, PPC, Social Media, TFMA

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