B2B Marketing in a Digital World

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Archive for 'Email Marketing'

Emerging trends in Marketing Strategy at the end of 2013

Emerging trends in Marketing StrategyIn any discussion about emerging trends in marketing strategy there will the inevitable mention of Mobile Computing, Social Media Presence and perhaps the increased power of analytics through such things as Big Data.

Whilst all of this is true and extremely important, there is a danger of using these channels to market in the same old way and not understand the real underlying trends that are emerging and that no business can overlook. Here are four that are at the heart of the emerging trends for 2013: (more…)

Posted in: Digital Marketing, Email Marketing, Social Media

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Set and Forget Marketing Automation: 6 Steps to a happier holiday

Summer holidays should be a time of relaxation and recreation. However, whilst you are on holiday, your targets and KPIs won’t change, sales people still need leads and your MD still expects traffic into the website.

This means that just before you finish up you are stressed; whilst you are away your mind might wander back to the office and; you might be tempted to look at your emails from time to time. (more…)

Posted in: Content Marketing, Email Marketing, Lead Generation, Marketing Automation

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Email Marketing Campaigns – Best Practice in Email Design

Email Marketing CampaignPeople read emails in lots of different ways now and through lots of different media and platforms. Gone are the days when a simple email program ran off a generic desktop.

These days your email marketing campaign has to deal with mobile platforms and interfaces (nearly half of all emails worldwide are now read on a phone or tablet) and a variety of different browsers too. This means your email marketing campaign has to consider a few factors before you start broadcast your campaign.

Design is important, and this post will look at a few things your email marketing developers may want to think about before they press ‘send’.


Posted in: Email Marketing

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Email Marketing Measurement: 5 metrics you must measure

Email Marketing MeasurementEmail marketing measurement used to be very simple. All a company had to do was set up a campaign and then monitor open rates and click-through rates. There was a time when receiving an email was still a bit of a novelty, so open rates were through the roof! If it went badly you would know about it soon enough through the total lack of any kind of engagement.

Things have become much more sophisticated though. These days there are some clear ‘engagement’ metrics that marketers should be aware of if they are tasked with the job of creating and managing an email marketing campaign for a company. And then, when it comes to the time of reporting the success and contribution of the marketing department as a whole, you’ll need to be in a position to perform Email Marketing Measurement and report on return on marketing investment. (more…)

Posted in: Email Marketing

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Email Marketing Agency or DIY? 5 Ways You Can Become Your Own Email Marketing Agency

Email Marketing Agency

If you type “Email Marketing Agency” into Google maps in the UK, you are presented with 17,000 options.

Clearly if a B2B marketer needs to develop an email marketing plan, there are a number of options available to suit all skillsets, technology levels and budgets.

However, in this blog, I’m going to explore the areas where a B2B marketing department can effectively become their own Email Marketing Agency.


Posted in: Email Marketing

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