Summer holidays should be a time of relaxation and recreation. However, whilst you are on holiday, your targets and KPIs won’t change, sales people still need leads and your MD still expects traffic into the website.
This means that just before you finish up you are stressed; whilst you are away your mind might wander back to the office and; you might be tempted to look at your emails from time to time. (more…)
People read emails in lots of different ways now and through lots of different media and platforms. Gone are the days when a simple email program ran off a generic desktop.
These days your email marketing campaign has to deal with mobile platforms and interfaces (nearly half of all emails worldwide are now read on a phone or tablet) and a variety of different browsers too. This means your email marketing campaign has to consider a few factors before you start broadcast your campaign.
Design is important, and this post will look at a few things your email marketing developers may want to think about before they press ‘send’.
Email marketing measurement used to be very simple. All a company had to do was set up a campaign and then monitor open rates and click-through rates. There was a time when receiving an email was still a bit of a novelty, so open rates were through the roof! If it went badly you would know about it soon enough through the total lack of any kind of engagement.
Things have become much more sophisticated though. These days there are some clear ‘engagement’ metrics that marketers should be aware of if they are tasked with the job of creating and managing an email marketing campaign for a company. And then, when it comes to the time of reporting the success and contribution of the marketing department as a whole, you’ll need to be in a position to perform Email Marketing Measurement and report on return on marketing investment. (more…)
If you type “Email Marketing Agency” into Google maps in the UK, you are presented with 17,000 options.
Clearly if a B2B marketer needs to develop an email marketing plan, there are a number of options available to suit all skillsets, technology levels and budgets.
However, in this blog, I’m going to explore the areas where a B2B marketing department can effectively become their own Email Marketing Agency.