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B2B Marketing in a Digital World

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Archive for 'Digital Marketing'

Emerging trends in Marketing Strategy at the end of 2013

Emerging trends in Marketing StrategyIn any discussion about emerging trends in marketing strategy there will the inevitable mention of Mobile Computing, Social Media Presence and perhaps the increased power of analytics through such things as Big Data.

Whilst all of this is true and extremely important, there is a danger of using these channels to market in the same old way and not understand the real underlying trends that are emerging and that no business can overlook. Here are four that are at the heart of the emerging trends for 2013: (more…)

Posted in: Digital Marketing, Email Marketing, Social Media

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Benefits of Customer Relationship Management

Benefits of Customer Relationship ManagementCRM (Customer Relationship Management) systems offer clever, time-saving functions that can provide businesses with a number of invaluable benefits. Here we take a look at the main three:

Marketing

Data management can be effectively handled by a CRM system, allowing you to:

  • analyse;
  • cleanse;
  • track;
  • report;
  • streamline; and
  • share – all effortlessly. (more…)

Posted in: CRM, Digital Marketing, Lead Qualification

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Future of CRM: the mobile CRM

mobile crmGartner – ‘the world’s leading information technology research and advisory company’ – have released their report of the big trends in CRM this year (you can view the whole report if you subscribe to Gartner).

The report, which is a simple tallying up of customer enquiries coupled with Gartner’s CRM experts’ views, found the cloud, social, mobile, big data and the Internet of Things, to be the next big things according to Ed Thompson’s work. (more…)

Posted in: CRM, Digital Marketing

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Automating marketing

automating marketingMany companies are now enjoying the benefits of integrating automated marketing software in to their CRM (customer relationship management) systems.

And no wonder! Once in place, this software will become an invaluable member of your marketing team – identifying opportunities quickly and succinctly; providing reports; and managing and automating work processes; plus many other activities – all of which will really boost your online marketing efforts. (more…)

Posted in: Digital Marketing, Lead Nurturing, Marketing Automation

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B2B Web self-service

b2b web self-serviceWeb-based customer service channels which allow customers to bypass talking to people and, in some cases, to settle problems themselves are proving popular and having an impact on call centre volumes, says new research.

The survey was carried out by CRM Magazine and asked 520 call centre and CRM professionals about the growth of self-service online help. (more…)

Posted in: CRM, Digital Marketing, Lead Generation

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