Summer holidays should be a time of relaxation and recreation. However, whilst you are on holiday, your targets and KPIs won’t change, sales people still need leads and your MD still expects traffic into the website.
This means that just before you finish up you are stressed; whilst you are away your mind might wander back to the office and; you might be tempted to look at your emails from time to time. (more…)
Content Marketing Tools and the process of generating web traffic and leads from valuable online content, is fast becoming the most challenging aspect of a B2B marketer’s job.
Because Google has changed the emphasis of search results to favour websites that have valuable, relevant content, it means that marketers need to be producing high quality resources on a regular basis.
Your typical B2B marketer has to be multi-skilled; they need to be authors, copywriters, photographers, designers, publishers, film makers, VT editors, web developers… as well as lead generators! Phew!
The following list will help you identify some free resources which will help you plan, implement, publish and distribute your great looking, valuable content. (more…)
The importance of content for b2b marketers means that many rightly consider working with a content marketing agency. It is true that content is king when it comes to raising your company profile in the market. You could be selling flowers or running a high-end business consultancy, it doesn’t matter. If you don’t have a content strategy that creates fresh web content on a regular basis, chances are your customers won’t be able to engage with your ideas and your brand. This can only result in declining traffic, as customers start to look elsewhere for the products and/or service you offer. If you can’t get them to engage with your company through great and relevant content, they will most definitely not buy from you. (more…)
91% of companies surveyed by E-consultancy this year now use content to market their products, with 93% considering content marketing more important to their organisation in 2013 than ever… but, only 38% of in-house marketers have a defined content marketing strategy.
View our on-demand Content Marketing Webinar for a 7 step guide to building a realistic and successful content marketing strategy. This presentation provides you with tips and tools to supercharge your marketing and sales.
Why do you need a content marketing strategy?