Google’s Web Analytics Tools are a fantastic weapon in the online marketer’s armoury. There is no getting away from it.
It’s easy to use, offers fantastic functionality, highlights how your website is browsed by your visitors, and best of all, it’s free!
But, as a B2B marketer, how often have you been digging around in analytics only to say, “I wish it would go further”!
Here are 5 areas where target360 can actually rise to the challenge and tell you the things that Google won’t tell you: (more…)