The buying cycle has changed. The internet, digital environment, multichannel and multiplatform browsing have made sure of this.
How can businesses ensure their time is spent effectively? How can time be made elastic? And how can managers ensure that each individual is contributing value?
The real underlying question is, how can the efficiency of marketing and sales be measured?
In our recent survey, we wanted to explore this question and others. View the results in our slideshare presentation below.
What do you think? Did any results surprise you? Do you agree or disagree with our commentary? Let us know in the comments below.