target360

B2B Marketing in a Digital World

the target360 marketing automation blog

Author Archive

Benefits of Customer Relationship Management

Benefits of Customer Relationship ManagementCRM (Customer Relationship Management) systems offer clever, time-saving functions that can provide businesses with a number of invaluable benefits. Here we take a look at the main three:

Marketing

Data management can be effectively handled by a CRM system, allowing you to:

  • analyse;
  • cleanse;
  • track;
  • report;
  • streamline; and
  • share – all effortlessly. (more…)

Posted in: CRM, Digital Marketing, Lead Qualification

Leave a Comment (0) →

B2B Web self-service

b2b web self-serviceWeb-based customer service channels which allow customers to bypass talking to people and, in some cases, to settle problems themselves are proving popular and having an impact on call centre volumes, says new research.

The survey was carried out by CRM Magazine and asked 520 call centre and CRM professionals about the growth of self-service online help. (more…)

Posted in: CRM, Digital Marketing, Lead Generation

Leave a Comment (0) →