A B2B Marketers Guide to the battle between Google and the SEO’s
There is a constant battle raging between Google – in its quest to deliver quality, relevant content for it’s users – and the SEO community who want to manipulate the search engine results page (SERP) in favour of their clients.
Many claim that the changes Google made to its algorithm in the Panda and Penguin updates this year – which rewarded quality content and social standing – killed off SEO’s. (more…)
Buyers have evolved.
They search for solutions to their challenges online. They educate themselves in your offering before they pick up the phone – and that’s if you making the shopping list that they have been writing during that research phase.
So you need to make sure that your digital resources can answer their challenge; that you have online credibility and; that your customers, partners and peers are all saying positive things about you.
But marketing and sales has evolved too, in the form of marketing automation.
Deciding to invest in Marketing Automation has the potential to be the single most important decision your business has made since they built their first website. Here are 6 reasons that highlight why your business needs to invest in marketing automation now. (more…)
Summer holidays should be a time of relaxation and recreation. However, whilst you are on holiday, your targets and KPIs won’t change, sales people still need leads and your MD still expects traffic into the website.
This means that just before you finish up you are stressed; whilst you are away your mind might wander back to the office and; you might be tempted to look at your emails from time to time. (more…)
In 2011, UK Online ad spend hit at an all time high of £4.7billion – a 14.4% rise on 2010*. With so much investment being thrown into digital acquisitions, how can you measure the ROI of your spend? How do you know what works? And how can you use this knowledge to adjust and adapt an agile approach to your marketing?
- Budget allocation – How much do you spend and where do you spend it?
- Tight targeting – How can you mange your resource to ensure maximum engagement and great quality leads?
- Sales and Marketing – How can the relationship be improved?
- It’s crucial to know what works for your business and to use that knowledge to meet these key challenges for much better conversion rates.
Analysts predict that within the next few years, Marketing Departments will have a larger IT budget than the IT department, which can be attributed to the growing importance of CRM and Marketing Automation systems.
At target360, we are already working on how to make budgets go further and we think we’ve cracked it. We do this by providing all of the tools a marketer uses day to day in one solution. It makes the tracking and reporting of return on investment easier because information is centralised within Microsoft Dynamics CRM.
In the infographic below, we’ve illustrated just how much you could save by consolidating your CRM, email marketing, web analytics, anonymous IP identification and webform to lead capture into one single system. (more…)