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Future of CRM: the mobile CRM

mobile crmGartner – ‘the world’s leading information technology research and advisory company’ – have released their report of the big trends in CRM this year (you can view the whole report if you subscribe to Gartner).

The report, which is a simple tallying up of customer enquiries coupled with Gartner’s CRM experts’ views, found the cloud, social, mobile, big data and the Internet of Things, to be the next big things according to Ed Thompson’s work. (more…)

Posted in: CRM, Digital Marketing

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The hidden benefits of CRM for marketing strategy

crm for marketing strategyMany businesses are already using customer relationship management systems (CRM’s) to help them with their day to day business activities such as implementing to do lists, customer follow ups, creating email address lists etc. If you are one of these people, however, you could be missing a trick, as you can make the best out of the potential of your CRM for marketing strategy by adding value to the customer experience and their expectations. (more…)

Posted in: CRM, Digital Marketing

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