B2B Marketing in a Digital World

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Archive for November, 2013

Problems with choosing CRM: A quick top 5

problems with choosing crmCRM (Customer Relationship Management) systems are no longer the novelty they once were, in fact they’re pretty much a must have now. However, pick the wrong solution and you could find your CRM working against you.

Following are top five problems with choosing CRM to look out for as you’re making the decision. (more…)

Posted in: CRM

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Can you launch a new business with CRM?

launch a new business with crmA Customer Relationship Management (CRM) system allows a company to put the customer at the heart of a business and is arguably the one most important software system that a business can acquire.

It will, through its ability to aggregate data and then slice and dice the data in relevant ways, present a detailed Single Customer View that will then open up marketing opportunities and overall increase sales. Think Amazon marketing emails – “You bought this book you might be interested in these also”. (more…)

Posted in: CRM, Lead Generation

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Emerging trends in Marketing Strategy at the end of 2013

Emerging trends in Marketing StrategyIn any discussion about emerging trends in marketing strategy there will the inevitable mention of Mobile Computing, Social Media Presence and perhaps the increased power of analytics through such things as Big Data.

Whilst all of this is true and extremely important, there is a danger of using these channels to market in the same old way and not understand the real underlying trends that are emerging and that no business can overlook. Here are four that are at the heart of the emerging trends for 2013: (more…)

Posted in: Digital Marketing, Email Marketing, Social Media

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