CRM (Customer Relationship Management) systems offer clever, time-saving functions that can provide businesses with a number of invaluable benefits. Here we take a look at the main three:
Data management can be effectively handled by a CRM system, allowing you to:
- streamline; and
- share – all effortlessly. (more…)
A B2B Marketers Guide to the battle between Google and the SEO’s
There is a constant battle raging between Google – in its quest to deliver quality, relevant content for it’s users – and the SEO community who want to manipulate the search engine results page (SERP) in favour of their clients.
Many claim that the changes Google made to its algorithm in the Panda and Penguin updates this year – which rewarded quality content and social standing – killed off SEO’s. (more…)
Gartner – ‘the world’s leading information technology research and advisory company’ – have released their report of the big trends in CRM this year (you can view the whole report if you subscribe to Gartner).
The report, which is a simple tallying up of customer enquiries coupled with Gartner’s CRM experts’ views, found the cloud, social, mobile, big data and the Internet of Things, to be the next big things according to Ed Thompson’s work. (more…)
Many companies are now enjoying the benefits of integrating automated marketing software in to their CRM (customer relationship management) systems.
And no wonder! Once in place, this software will become an invaluable member of your marketing team – identifying opportunities quickly and succinctly; providing reports; and managing and automating work processes; plus many other activities – all of which will really boost your online marketing efforts. (more…)
Web-based customer service channels which allow customers to bypass talking to people and, in some cases, to settle problems themselves are proving popular and having an impact on call centre volumes, says new research.
The survey was carried out by CRM Magazine and asked 520 call centre and CRM professionals about the growth of self-service online help. (more…)