Buyers have evolved.
They search for solutions to their challenges online. They educate themselves in your offering before they pick up the phone – and that’s if you making the shopping list that they have been writing during that research phase.
So you need to make sure that your digital resources can answer their challenge; that you have online credibility and; that your customers, partners and peers are all saying positive things about you.
But marketing and sales has evolved too, in the form of marketing automation.
Deciding to invest in Marketing Automation has the potential to be the single most important decision your business has made since they built their first website. Here are 6 reasons that highlight why your business needs to invest in marketing automation now. (more…)