Guest Blog: Marina Lumley, Independent Marketing Consultant
In this fifth and final post in this mini-series I’m talking about Digital marketing tactics. This series started with a challenge set to all us marketers – myself included. “Do you have a clear digital marketing strategy for your company?”.
The reason I asked the question is that we usually want to improve on the marketing we are doing and we tweak thing and try new activities. But more often than not, we focus our efforts on the actual tactics and don’t first ensure that they come off a compelling plan. So in my previous posts, I set up a simple framework to help guide you through a planning process which should give you confidence and focus in the digital marketing you are doing and or want to do. (more…)