B2B Marketing in a Digital World

the target360 marketing automation blog

Archive for December, 2012

How Can Marketing Automation Help YOU?

Marketing Automation is a tool that has been embraced by US B2B marketers over the last 5 years and is gradually becoming commonplace in the UK.

You may be one of the many marketers who have heard about marketing automation and the benefits it apparently brings - but are still asking “how does it deliver those benefits?”

That’s why we’ve designed an infographic “How Can Marketing Automation Help You?”. In it, we have detailed how marketing automation can optimise each stage of the sales and marketing funnel to:

  • Generate more traffic
  • Improve lead intelligence
  • Capitalise on engagement
  • Optimise lead engagement
  • Increase sales conversion


Posted in: Infographic, Marketing Automation

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For 2013, I’d like a… new Microsoft Dynamics CRM

Microsoft Dynamics CRMOriginally scheduled for December – but now with a January release date – the latest service release of Microsoft Dynamics CRM, codenamed Polaris, is almost upon us.

The CRM solution within which target360 is built has undergone a major revamp which aims to improve the user interface and includes a number of social and connectivity features – like seemless integration with Skype and Yammer.


Posted in: CRM

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