Marketing Automation is a tool that has been embraced by US B2B marketers over the last 5 years and is gradually becoming commonplace in the UK.
You may be one of the many marketers who have heard about marketing automation and the benefits it apparently brings - but are still asking “how does it deliver those benefits?”
That’s why we’ve designed an infographic “How Can Marketing Automation Help You?”. In it, we have detailed how marketing automation can optimise each stage of the sales and marketing funnel to:
- Generate more traffic
- Improve lead intelligence
- Capitalise on engagement
- Optimise lead engagement
- Increase sales conversion