B2B Marketing in a Digital World

the target360 marketing automation blog

Archive for October, 2012

Measuring Your Content Marketing Success

91% of companies surveyed by E-consultancy this year now use content to market their products, with 93% considering content marketing more important to their organisation in 2013 than ever… but, only 38% of in-house marketers have a defined content marketing strategy.

View our on-demand Content Marketing Webinar for a 7 step guide to building a realistic and successful content marketing strategy. This presentation provides you with tips and tools to supercharge your marketing and sales.

Why do you need a content marketing strategy?


Posted in: Content Marketing, Lead Nurturing, Webinar

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target360 sponsor the 2012 B2B Marketing Conference

target360 are proud to sponsor the forthcoming B2B Marketing Conference taking place in London on 1st NovemberB2B Marketing Conference

Entitled: “Liberate to innovate: Free your mind to embrace the future”, the conference will focus on future change. Change seems to be one of the only constants for B2B marketers in recent years. So how do you make sense of it all and recognise what’s relevant for you and your organisation? B2B Marketing’s conference is designed to help delegates find context for your marketing. It’s a day packed with insight from some of the leading innovators in the industry, who will put a fresh perspective on the current drivers in this dynamic market.


Posted in: Events, Marketing Automation

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10 Must Haves for Digital Acquisition Webinar

Long gone are the days when you can push marketing messages out to prospects and they pick up the phone to buy. And it’s not surprising. How many times have you said ‘I’ll just google it’?

B2B marketing is no different although there is a lot more at stake.

We know that a website and digital marketing is important but sadly not the holy grail. A website rarely does the job of turning a curious visitor into an engaged and enthused purchase by itself.

Join Social and Digital Marketing Lecturer, Marina Lumley, as she re-presents the talk given to a packed audience at TFM&A Manchester 2012. Follow her as she makes sense of the digital marketing mix and presents the 10 must haves for your b2b digital acquisition plan.


10 Must Haves for Digital Acquisition

On demand webinar recording


Posted in: Content Marketing, Digital Marketing, Lead Generation, Social Media, Webinar

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