B2B Marketing in a Digital World

the target360 marketing automation blog

Archive for September, 2012

Committing to Content

The ability to investigate anonymously on the internet has changed the way most businesses seek new suppliers. The principles of brand awareness, recommendation and credibility remain but people now vet you anonymously and get enough understanding to only pursue ‘real’ conversations with those who have persuaded them it’s worth their time. A great website is a good start point but it’s the equivalent of a nice brochure with no salesperson when you’re not backing it up with relevant and helpful content.


Posted in: Content Marketing, Digital Marketing, Lead Generation

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