target360

B2B Marketing in a Digital World

the target360 marketing automation blog

Archive for July, 2012

Is that click a keeper?

 

You want traffic to your website so you plan your strategy around the right keywords and you get the clicks. Every click costs you money. Wasting that click means wasting your budget. So, how can you make sure that you get the right sort of clicks and maximise them?

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Posted in: Content Marketing, Digital Marketing, Lead Generation, Lead Nurturing, Lead Qualification, PPC, Social Media, TFMA

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10 Must Haves – Measure

The importance of measuring and adjusting your digital approach has hammered home on online forums, and quite rightly. Although, an overarching observation has been that businesses may be confused when choosing how to effectively monitor, measure and track their customer engagement and ROI, especially with so many great tools available at varying levels of investment.

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Posted in: Content Marketing, Digital Marketing, Events, Social Media, TFMA

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