CRM (Customer Relationship Management) systems are no longer the novelty they once were, in fact they’re pretty much a must have now. However, pick the wrong solution and you could find your CRM working against you.
Following are top five problems with choosing CRM to look out for as you’re making the decision. (more…)
A Customer Relationship Management (CRM) system allows a company to put the customer at the heart of a business and is arguably the one most important software system that a business can acquire.
It will, through its ability to aggregate data and then slice and dice the data in relevant ways, present a detailed Single Customer View that will then open up marketing opportunities and overall increase sales. Think Amazon marketing emails – “You bought this book you might be interested in these also”. (more…)
CRM (Customer Relationship Management) systems offer clever, time-saving functions that can provide businesses with a number of invaluable benefits. Here we take a look at the main three:
Data management can be effectively handled by a CRM system, allowing you to:
- streamline; and
- share – all effortlessly. (more…)
A B2B Marketers Guide to the battle between Google and the SEO’s
There is a constant battle raging between Google – in its quest to deliver quality, relevant content for it’s users – and the SEO community who want to manipulate the search engine results page (SERP) in favour of their clients.
Many claim that the changes Google made to its algorithm in the Panda and Penguin updates this year – which rewarded quality content and social standing – killed off SEO’s. (more…)