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B2B Marketing in a Digital World

the target360 marketing automation blog

Problems with choosing CRM: A quick top 5

problems with choosing crmCRM (Customer Relationship Management) systems are no longer the novelty they once were, in fact they’re pretty much a must have now. However, pick the wrong solution and you could find your CRM working against you.

Following are top five problems with choosing CRM to look out for as you’re making the decision. (more…)

Posted in: CRM

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Can you launch a new business with CRM?

launch a new business with crmA Customer Relationship Management (CRM) system allows a company to put the customer at the heart of a business and is arguably the one most important software system that a business can acquire.

It will, through its ability to aggregate data and then slice and dice the data in relevant ways, present a detailed Single Customer View that will then open up marketing opportunities and overall increase sales. Think Amazon marketing emails – “You bought this book you might be interested in these also”. (more…)

Posted in: CRM, Lead Generation

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Emerging trends in Marketing Strategy at the end of 2013

Emerging trends in Marketing StrategyIn any discussion about emerging trends in marketing strategy there will the inevitable mention of Mobile Computing, Social Media Presence and perhaps the increased power of analytics through such things as Big Data.

Whilst all of this is true and extremely important, there is a danger of using these channels to market in the same old way and not understand the real underlying trends that are emerging and that no business can overlook. Here are four that are at the heart of the emerging trends for 2013: (more…)

Posted in: Digital Marketing, Email Marketing, Social Media

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Benefits of Customer Relationship Management

Benefits of Customer Relationship ManagementCRM (Customer Relationship Management) systems offer clever, time-saving functions that can provide businesses with a number of invaluable benefits. Here we take a look at the main three:

Marketing

Data management can be effectively handled by a CRM system, allowing you to:

  • analyse;
  • cleanse;
  • track;
  • report;
  • streamline; and
  • share – all effortlessly. (more…)

Posted in: CRM, Digital Marketing, Lead Qualification

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World War SEO

A B2B Marketers Guide to the battle between Google and the SEO’s

Is SEO Dead?There is a constant battle raging between Google – in its quest to deliver quality, relevant content for it’s users – and the SEO community who want to manipulate the search engine results page (SERP) in favour of their clients.

Many claim that the changes Google made to its algorithm in the Panda and Penguin updates this year – which rewarded quality content and social standing – killed off SEO’s. (more…)

Posted in: SEO, Webinar

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